Dart Charge campaign to make drivers aware of payment changes
PUBLISHED: 13:11 07 November 2014 | UPDATED: 13:11 07 November 2014
Informing motorists before changes come in on November 30,
The Highways Agency has launched new advertising to inform drivers about the changes at the Dartford Crossing and what they need to do.
This is part of a long term £1.1m campaign to support the changes and has already included over 5 million leaflets sent to drivers within 50 miles of the Crossing.
The new payment arrangements - known as Dart Charge - will help reduce congestion and ease traffic flow at the Crossing as drivers will no longer stop to pay at the barriers. Payment can be made online, by phone, by post or at one of thousands of payzone retail outlets.
Highways Agency project manager, Nigel Gray said: “We know we have got to do everything possible to ensure that everyone that uses the Crossing is aware of the changes coming in on November 30.
“We are investing in a campaign to encourage drivers to be prepared for the changes and I would advise anyone who uses the Crossing, whether regularly or not, to make sure they are ready.”
Posters will be displayed at several locations, including the motorway service areas, and radio adverts across the East and South East England. And the radio advert can be viewed on YouTube
The crossing will remain free between 10pm and 6am and the Local Residents’ Discount Scheme remains in place.