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Fire brigades warn people to drive safely

PUBLISHED: 13:07 24 November 2014 | UPDATED: 13:09 24 November 2014

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Last year firefighters in London attended 10 smashes a day

London Fire Brigade is warning drivers to think, before they get in their car’s this Christmas, with a hard hitting new advert.

The brigade is working alongside road safety campaign group, Think! in its first ever partnership on a drink drive advert - the ad will be screened on Youtube. The brigade says it decided to partner with the group to try and reduce the number of injuries and deaths on London’s roads.

Last year, the brigade attended 3,582 collisions – around 10 a day. At one in five of the smashes, firefighters were required to rescue somebody trapped in their vehicle.

The number of people injured or killed at the incidents the brigade attended remained high. Last year 1,386 people were injured and 38 people died.

London Fire Commissioner Ron Dobson said: “Firefighters are often called to the worst road traffic collisions and witness first hand the devastating scenes caused by reckless drink drivers. The lives of those involved and their families can be shattered in seconds by irresponsible people that think it is acceptable to drink and drive.

“The number of collisions we are called to has fallen, but the number of people being injured or killed is still too high. As the festive party season approaches I urge Londoners to use the roads safely and to not even consider driving if they have been drinking.”

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