Fire brigade issues Fifty Shades warning after rise in the number of call-outs to embarrassing incidents
11:00 16 February 2017
Residents are being left red-faced as their kinky experiments go wrong
London Fire Brigade is warning residents against Fifty Shades-inspired experiments after a rise in the number of incidents following the release of the hit film.
The brigade started the Fifty Shades of Red campaign when the books were released but is still being called out to more and more embarrassing incidents every day.
Since April 2016, firefighters have attended nine penis ring-removal incidents - the same number as the previous two financial years combined.
Handcuff rescues have also risen since the first film was released, with 15 incidents recorded in 2014-15 and 27 in 2015-16.
Each incident costs taxpayers at least £326, meaning the total costs incurred by red-faced residents is £830,000.
The latest instalment of the Fifty Shades Trilogy, Fifty Shades darker, was released on February 10 in the UK.
London Fire Brigade director of operations Dave Brown said: “We’re pleased that fewer people are getting themselves stuck in difficult situations and reducing call outs. However, it seems the Fifty Shades of Grey effect is still leading to some call embarrassing call-outs.
“I’d like to remind everyone that 999 is an emergency number and should only be used as such. If there’s a genuine emergency, fire crews will of course attend and will be on the scene to help within minutes.”