Glow events centre at Bluewater set to shut after just three years
PUBLISHED: 11:11 02 April 2015 | UPDATED: 11:11 02 April 2015
It has failed to meet Bluewater’s ‘high expectations’
Bluewater shopping centre’s exhibition space, Glow, which first opened in November 2011, is set to close just three years on.
The purpose built events centre, which has hosted the likes of Atomic Kitten and The Saturdays alongside sporting events like Olympic gold medallist James DeGale’s title fights, will shut despite welcoming more than two million visitors since opening.
No-one was available from Bluewater to comment, but in a written statement the shopping centre said that Glow was being closed as it had failed to meet Bluewater’s ‘high expectations’.
It said: “We continually review every aspect of Bluewater to ensure it leads the industry, delivers a unique guest experience, and achieves commercial success that is second-to-none.
“Whilst welcoming more than two million people in three years, Glow did not meet these high expectations.
“Detailed discussions are already underway with a number of leading brands and exciting concepts to create an offer within the space that adds significantly to Bluewater’s unique day-out experience, and delivers an experience 365 days a year, rather than the less frequent nature of standalone events.”
Despite this, Bluewater says that it would like to continue running some events and will look at options which would allow it to do so.
It said: “We also remain committed to running events and unique experiences at Bluewater, so are investigating a number of options that will allow Bluewater to continue to offer the very best of what Glow provided, from the Winter Wonderland to consumer shows that complement our wider offer and experience.”