Rob Knox Foundation charity appeal launched at Sainsbury’s

PUBLISHED: 16:21 07 August 2011

Launch of year long fundraising campaign at Chislehurst Sainsbury's and others for the Rob Knox Foundation

Launch of year long fundraising campaign at Chislehurst Sainsbury's and others for the Rob Knox Foundation

Shoppers and staff at a major supermarket chain helped launch a year-long fundraising drive in aid of the Rob Knox Foundation set up in memory of a murdered Harry Potter actor.

Relatives of Rob Knox, 18, from Sidcup, were at the Chislehurst store on Saturday to release 18 balloons in memory of the teen who was knifed to death outside the Metro bar, Sidcup, in May 2008.

He had just finished filming scenes for Harry Potter and the Half-Blood Prince in which he played Marcus Belby when he was murdered.

Nineteen stores started raising money at the weekend, selling t-shirts, wristbands and cakes in memory of the teen. A further 119 stores are to join the cause aimed at ending knife crime as Sainsbury’s has adopted the idea for their regional charity of the year.

It is expected to generate tens of thousands of pounds to continue funding ongoing educational packs for schools, rehabilitation workshops at facilities like Feltham young offenders institution, street pastors and other projects since the charity was launched following his death.

Colin Knox, 57, from Greenhithe, added: “The support and drive of the young people here today, many who knew Rob, is amazing. It is not just about the money, it is about raising awareness and saving lives.”

Rob’s mum Sally, 53, from Sidcup, added: “For me it’s important to carry on. You cannot change things overnight, this can’t just be for a year or two. We must do all we can in Rob’s memory and see it through. There are children dying because of knife crime and that has to change.”

Friend Mickey Hill, 21, suggested raising money for the charity in-store before it gained the attention of others and it is now hoped all 450 Sainsbury’s stores could take part.

He joined Rob’s brother Jamie, 20, best friend Aaron Truss, 22, and Neil Vass, 22, in a ‘Rob Knox road trip’ as they visited eight stores on Saturday to see how they were raising money.

Jamie said: “Rob would have loved the road trip idea and it is a good way for us to see what the other stores are doing.”

Aaron Truss has been heavily involved in the foundation since it was formed, even producing anti-knife crime film Cold Kiss starring actor Ray Winstone.

He said: “I never thought the appeal would escalate the way it has. It’s terribly important we keep going.”

The road trip, which was recorded to be placed on video sharing webiste Youtube, saw them visit stores in Orpington, Locksbottom, West Wickham, Crystal Palace, Penge and



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