The trouble with public relations..

PUBLISHED: 15:37 23 April 2008 | UPDATED: 14:40 25 August 2010

A PERPLEXING email was sent to the diary this week.

A PERPLEXING email was sent to the diary this week. Most people, 60 per cent of us, believe that public relation (PR) workers are a pack of liars, it read. Okay - nothing surprising so far. But then again, this was revealed in a PR release, so how do we know it's not a double bluff?

Perhaps it's reverse psychology - if they tell us they're liars, we won't believe them and report that they're actually the biggest fans of truth since Socrates.

Ciao Surveys found that while three-fifths of us think PR officers lie, a mere 3.3 per cent are convinced that they never lie, and we bet they're all PR officers anyway.

But notice that still leaves about 37 per cent of respondents out completely, as apparently they didn't know what a PR officer even does. Well, the diary loves to inform, so let us take a south east London case study.

A Picture of Health is a body that is trying to convince residents in neighbouring Bexley that it's a great idea that they lose all their emergency and maternity facilities.

Its PR department created a glossy 'consultation' document that it claimed would gain a comprehensive reception.

Since then it has been slammed by campaigners and Bexley council for being misleading and was returned by less than one per cent of its recipients.

So, we wonder whether most Bexley residents would fall into the 60 per cent who don't trust PR, or the 3.3 per cent who do?


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