Welling store worker recognised by employers after good deed goes viral

PUBLISHED: 11:06 29 February 2016 | UPDATED: 11:17 29 February 2016

Sam Warren

Sam Warren

Sam Warren, 28, received £100 of gift vouchers for his exceptional customer service

A store worker from Welling, who attracted worldwide recognition when he held the hand of a partially-sighted customer doing her Christmas shopping, has now been rewarded by his employers.

Sam Warren, part-time sales assistant at British Home Stores (BHS) in Bexleyheath’s Broadway Shopping Centre, was caught performing the good deed by a shopper, who posted the photo on the store’s Facebook page.

It quickly went viral, sweeping the world’s social media sites as well as making global headlines in countries as far away as Nigeria.

Mr Warren, 28, of Axminster Crescent, took the customer by the hand to guide her to the ground floor and called a taxi after spotting her struggling to navigate around the store.

He then sat with the woman in a café as she waited for her taxi to arrive before returning back to work.

Mr Warren, who has received £100 of gift vouchers for his exceptional customer service, said: “I wasn’t really expecting it at all but it was great to receive the award,

“The next morning after the photo appeared on Facebook it went crazy and people were recognising me in store.

“I was just doing my job. I’m sure it’s something that’s quite common in retail but someone happened to capture it in a photo.

“It was lovely to receive all the lovely comments from people. It made my Christmas and I think my friends and family are proud.”

Store manager Sophie Cassat said: “I wasn’t at all surprised when I saw the photo. Sam just has that special touch. He’s very engaging with his customers. He will always look out for someone who might need help. They adore him.”

“I think because it was Christmas time and people usually go into their own world and stress about shopping and working that this seemed out of the ordinary.”

Broadway Shopping Centre manager Peter Sedge added: “Sam is very modest but he is well deserving of the recognition from his colleagues.

“His actions are a prime example of how good customer service is valued here at Broadway Shopping Centre, and we wish him all the best as he continues to do a great job.”


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