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Art guru Hirst’s hospice boost

PUBLISHED: 17:25 06 August 2008 | UPDATED: 15:08 25 August 2010

SOTHEBY’S LONDON – SEPTEMBER 15 AND 16, 2008
BEAUTIFUL INSIDE MY HEAD FOREVER
A MAJOR AUCTION OF NEW WORKS BY DAMIEN HIRST

Damien Hirst
Beautiful Love Demelza Painting with Beautiful Butterflies

butterflies and household gloss on canvas

213.3 by 213.3cm.

84 by 84in.

(including frame): 238.5 by 236 by 16cm.; 93 7/8  by 92 7/8  by 6 1/4 in.

Executed in 2008.

Estimate: £400,000-600,000

© Damien Hirst
PHOTO Credit: Prudence Cuming

The proceeds from this work will be donated exclusively to the ‘Demelza, Hospice Care for Children’. Three other paintings have been donated in aid of ‘Strummerville’, ‘Kids Company’ and ‘Survival International’.

SOTHEBY’S LONDON – SEPTEMBER 15 AND 16, 2008 BEAUTIFUL INSIDE MY HEAD FOREVER A MAJOR AUCTION OF NEW WORKS BY DAMIEN HIRST Damien Hirst Beautiful Love Demelza Painting with Beautiful Butterflies butterflies and household gloss on canvas 213.3 by 213.3cm. 84 by 84in. (including frame): 238.5 by 236 by 16cm.; 93 7/8 by 92 7/8 by 6 1/4 in. Executed in 2008. Estimate: £400,000-600,000 © Damien Hirst PHOTO Credit: Prudence Cuming The proceeds from this work will be donated exclusively to the ‘Demelza, Hospice Care for Children’. Three other paintings have been donated in aid of ‘Strummerville’, ‘Kids Company’ and ‘Survival International’.

THE world s most expensive modern artist is donating the proceeds from five of his artworks to charity.

THE world's most expensive modern artist is donating the proceeds from five of his artworks to charity.

Major new works by Damien Hirst are being auctioned at Sotherby's as part of a two-day auction called Work On Beautiful Inside My Head Forever, beginning on September 15.

The Turner prize nominee has chosen to give the proceeds of the painting Beautiful Love Demelza to the children's hospice Demelza House in Eltham.

Damien Hirst said: "After the success of the Pharmacy auction, I always felt I would like to do another. It's a very democratic way to sell art and it feels like a natural evolution for contemporary art.

"Although there is risk involved, I embrace the challenge of selling my work in this way. I never want to stop working with my galleries. This is different. The world's changing, ultimately I need to see where this road leads."

Demelza director of fundraising, James Hanaway said: "We are incredibly grateful to Damien Hirst for supporting us in this way.

"It is a great honour for the charity and the strongest vote of confidence in the incredible work of our care staff, who look after so many children unlikely to live beyond the age of 19 and their families.

"The charity has always had a motto saying: 'Adding life to days, when days cannot be added to life' and this becomes even more appropriate when viewing the painting."

The 223 lots are expected to raise £65 million, with the centrepiece of the auction, The Golden Calf, estimated to fetch £12 million.

The other charities which Hirst has chosen are Kids Company, which supports vulnerable inner-city kids, and Strummerville which was set up after Hirst's close friend Clash frontman Joe Strummer died and aims to help aspiring musicians.

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