Bexley's dads leave old-fashioned stereotypes behind
PUBLISHED: 12:12 17 June 2016 | UPDATED: 12:12 17 June 2016
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A survey has revealed the borough's fathers are thoroughly modern
Dads in Bexley have fully embraced the modern world and regularly carry out chores around the house.
Ahead of Father’s Day this Sunday (June 19th), research shows 98 per cent of Bexley dads regularly pitch in with the housework, with 74 per cent getting stuck into the hoovering and 76 per cent cooking the family dinners.
Putting out the bins tops dads’ to-do lists (80 per cent), leaving the old-fashioned stereotype of the remote-control-hogging patriarch well and truly behind.
Doing the washing-up (70 per cent) bed-making (64 per cent), ironing (41 per cent) and helping with homework (50 per cent) are also priorities for modern fathers.
In addition, two thirds (67 per cent) of dads from the area feel that they spend more quality time with their children than their father did with them.
Miller & Carter steakhouses, which carried out the research, said it suggests traditional Father’s Day gifts of socks and a pint glass just won’t cut it with modern dads.
Psychologist Dr Christy Fergusson, who worked with the company to identify the region’s core dad types, said: “All dads are real individuals, with their own quirks and habits that make them unique, all of which makes Father’s Day present giving a bit of a nightmare.
“However, our research has found that dads tend to fall into one of four core “dad types” – Modern, Manly, Chilled and Traditional. We’ve assessed each personality’s key characteristics and created Father’s Day experiences to suit.
“For example, when polled about their appearance, 52 per cent of local dads said they like to take care of themselves, and 56 per cent say that as long as their children try their best at sports day, they’re happy – traits most associated with a Modern Dad. He is stylish, smart and sporty, and your gift should reflect those characteristics.”
The company has created a special test to help people find their dad’s ultimate Father’s Day experience.