Family success story opens new branch of business at Broadway

PUBLISHED: 15:05 18 August 2016 | UPDATED: 15:05 18 August 2016

The family at Flutterbyes, The Broadway

The family at Flutterbyes, The Broadway

The business has garnered a reputation for its products across the south-east

A family business across the south east for its quirky and gift ideas is to build on its success with the opening of a new store at Broadway Shopping Centre.

Flutterbyes, which was launched by husband and wife team Charmain and Giuseppe de Blasi in 2008, sources unique gifts and handmade homeware, many of which are locally produced.

The business has gone from strength to strength, and they have decided to move their store from Bluewater to Bexleyheath to a retail unit double the size at 1,750ft, giving them more space to display their collection of jewel-decorated mirrors and other gift ranges.

The couple now employ two of their three children: son Nicco, 24, who recently came on-board as web manager, and Henry, 20, who works as warehouse manager.

Mrs de Blasi said: “We’ve already picked up a few customers from the Bexleyheath catchment in our Bluewater and Bromley stores.

“It’s a lovely town and the people are really genuine, there’s a buzz about the town and a very strong high street and shopping centre. Parking is inexpensive so it’s an ideal location.”

The first Flutterbyes store opened in The Glades in Bromley in 2008, and was followed by another three stores in Lakeside Shopping Centre in Thurrock, The Mall in Maidstone and Bluewater Shopping Centre in Kent.

Mrs de Blasi said much of their success down to the strong partnership between her husband and herself: “We tend to be together for 99 per cent of the time. We created this together, it was a joint effort. We’re both strong-minded but we’re two sides of the same coin.”

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