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Pile on the lippy to beat gloom

PUBLISHED: 10:59 12 February 2009 | UPDATED: 16:08 25 August 2010

YOU can put lipstick on a pig, but it s still a pig, Barack Obama said on the campaign trail last year. Whilst the Times Diary is aware that it s not really in vogue to disagree with the leader of the free world - not yet - research by cosmetic firms has

YOU can put lipstick on a pig, but it's still a pig, Barack Obama said on the campaign trail last year.

Whilst the Times Diary is aware that it's not really in vogue to disagree with the leader of the free world - not yet - research by cosmetic firms has forced us to pipe up.

According to the 'lipstick index', you can put lipstick on during a recession and still look 110 per cent gorgeous, no matter how porky, filthy or otherwise swine-like you are.

Cosmetics company Estée Lauder believes that when times are tight, women will stock up on one of the cheaper luxuries that are sure to glam them up.

It's chair, Leonard Lauder, noted that there was an 11 per cent surge in American lippy trade last Autumn, possibly reflecting the 25 per cent surge in sales during the Depression.

So why not wear a colour to match the economic climate? We're in the red at the moment, so get out that deep scarlet that makes accountants weep.

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