Sidcup four walk marathon for charity

PUBLISHED: 15:59 26 September 2014 | UPDATED: 15:59 26 September 2014

The four are going to walk over 26 miles

The four are going to walk over 26 miles


Hoping to stop the middle-age spread

Three staff from a leading SEAT car dealership have discovered a successful formula for fighting the flab – by training for this weekend’s charity Shine Night Walk in London.

Sales manager Brian Florence, 52, and sales consultants Ashley Ide, 53, and Steven Luton, 47, who work at WJ King SEAT Sidcup, were thinking of ways of banishing their middle-aged spread when they came up with the idea of tackling the 26.2 mile walk and raising cash for Cancer Research UK.

On September 27 at 10.15pm they will line up with scores of other fund-raisers at the start of their marathon trek at Southwark Park and up to nine hours later will finish at Old Billingsgate in the heart of the city after passing iconic landmarks such as The Shard, Big Ben and the London Eye. Walkers – known as ‘Shiners’ – are encouraged to light up London by wearing bright clothes and carrying lights and glow sticks.

Mr Florence said: “It all started when the three of us, all suffering from middle-aged spread, decided that sitting at your desk was doing our waistline no good at all.

“I became aware of the Shine walk for Cancer Research via their radio campaign and thought I would challenge the guys on the basis of getting fit, having some fun and raising money for a worthy cause.”

The trio – as well as a fourth member of the team 23-year-old Patrick Card - who used to work at WJ King SEAT Sidcup, but is now based at another dealership in the group, have raised more than £500 to date.

Mr Florence said: “We are trying to make a difference as most of us have been touched by cancer in some way.

“Ashley and I have lost a stone each while Steve has shed a stone-and-a-half.”

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